January 2015 – Local Marketing Master Class

In Be Calendar Relevant, Be Locally Relevant, Create Community, Create Loyalty, Drive Traffic, Good-Bad LSM

Posted 30 January 2015

Good LSM: Locally Relevant Superbowl Marketing from Taco Time NW

Superbowl Sunday is coming up! And businesses are looking for great Superbowl Marketing ideas. Taco Time NW, the Western Washington ownership of the 55 year old Oregon quick service Mexican […]

By Savannah

In How To, Marketing Plan, Media, Planning

Posted 29 January 2015

Do You Need a Communications Plan? (Answer: Yes)

You know the old saying… “Fail to plan, plan to fail.” Well, the adage rings especially true when talking about your marketing and communications plans for your small business. [...]

By Savannah

In Be Calendar Relevant, Create Community, Drive Traffic, Event, Marketing Plan

Posted 27 January 2015

Super Bowl Bar Specials

Whatever your take on “deflate-gate,” Super Bowl XLIX is upon us. With just a few days to go until the big day you might already have your marketing game plan squared […]

By Savannah

In Be Locally Relevant, Create Community, Drive Traffic, Drive Trial, Good-Bad LSM, New Store, Support Local Charities

Posted 23 January 2015

Good LSM: Doing Good with Donuts

In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you […]

By Savannah

In Be Locally Relevant, Create Community, Event, Planning, Support Local Charities

Posted 22 January 2015

5 Charitable Events You Can Host This Year

Over the past few weeks, we’ve covered why giving back is important and how to find the right charity partner for your business. This week, we’re sharing 5 different events […]

By Savannah

In Be Locally Relevant, Create Community, New Store

Posted 20 January 2015

From New Store Construction, Art Emerges

When you think of a retail shop or a restaurant under construction, what comes to mind? Orange cones, brown craft paper covering the windows, and scaffolding? For most businesses, this is […]

By Savannah

In Be Locally Relevant, Create Community, Drive Traffic, Event, Good-Bad LSM

Posted 16 January 2015

Good LSM: Shake Shack Running Clubs

In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you […]

By Savannah

In Be Locally Relevant, Create Community, Marketing Plan, Support Local Charities, Your Employees

Posted 15 January 2015

How to Find a Charity Partner

Last week we shared an article lauding the benefits of giving back to your local community. And indeed, supporting local charities and/or local non-profit groups that are meaningful to you […]