5 Quick Tips on How to Create a Valuable Customer Rewards Program

How many customer reward cards are in your wallet, on your phone or on your keychain right now? Which ones do you actually use? Probably the ones that provide you with the most value. For me, my [...]

How “Human” Is Your Small Business?

Despite living in the modern world, with our smartphones, central air and Whole Foods, our primal brain is still wired for survival. Within minutes of meeting someone new, we unconsciously assess [...]

Why Launching a Customer Loyalty Program is Worth the Gamble

What type of small business do you own? A coffee shop? A burger joint? A small boutique? Let’s say you own a small wine shop. Think about all the other places that your customers can buy [...]

5 Small Things That Can Impact Your Brand in a Big Way

Did you know that within the first 10 seconds of approaching and walking into your store or restaurant (or visiting your website or social media sites), customers make a quick-fire judgment of [...]

What is a “Surprise & Delight” Experience?

Here on LSMGuide.com, we often talk about how various marketing activities are great examples of “surprise and delight” experiences. But, what does that really mean? Shouldn’t [...]

Good LSM: Celebrate Your Customers

How often do you make a fuss over your customers? And no, we don’t just mean saying “thank you” as they check out or holding the door open for them as they leave (although, [...]