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  • Sales-Driving Tools
  • About
    • Site Features
    • What Is Local Store Marketing?
    • Your LSMGuide Team
  • Articles
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    • Marketing Holiday Calendar
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Be The Leader

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By Paul
In Be The Leader
Posted 17 April 2006

The Best Service Experience of My Life

On Friday night, my girlfriend (Shannon) and I had the best service experience of our lives at Seattle’s Canlis restaurant. Call to Action If you live in Seattle have your next meal at [...]

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By Savannah
In Be The Leader, Create Community
Posted 14 October 2006

Brains on Fire: On Being Remarkable

A friend of mine, Virginia Miracle (great name, huh?) is the Director of Word of Mouth (great title, huh?) at Brains on Fire – a naming and identity company based in Greenville, SC. They [...]

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By Savannah
In Be The Leader, Build Awareness, Drive Traffic, Resource
Posted 12 December 2006

How to Be Different: Create Wow!

How do you break your company or product away from the pack of sameness? Welcome to the first in a series of guides highlighting techniques marketing experts suggest to be different and build [...]

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By Savannah
In Be The Leader, Build Awareness, Marketing Plan, Resource
Posted 13 December 2006

How to Be Different: Offer “Dramatic Difference”

Not just different, but dramatically different is what Doug Hall prescribes… Who: Doug Hall Inventor, author, consultant, and recent judge on the ABC television network show “American [...]

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By Savannah
In Be The Leader, Build Awareness, Marketing Plan, Resource
Posted 28 December 2006

How to Be Different: “Dominant Selling Idea”

In their book “Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea” Bill Schley and Carl Nichols Jr. share their idea of the dominant selling idea (DSI) and how [...]

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By Savannah
In Be The Leader, Remarkability
Posted 5 February 2007

How To Be Different: “Zag!”

You probably know Marty from his book “The Brand Gap“. His most recent book “Zag: The Number One Strategy of High-Performance Brands” talks about and teaches us how to [...]

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By Paul
In Be The Leader, Customer Experience, Remarkability
Posted 18 May 2017

The Store Tour Con

URGENT MESSAGE: Boss is in market visiting stores. At ours now. Could be headed anywhere within the district. Be prepared! It is one of the oldest tricks in the book. And, from what I can tell, [...]

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By Paul
In Be The Leader
Posted 27 December 2012

Restaurant and Hotel Trend Predictions for 2013

Today ABC News Food section reporter Lauren Torrisi posted an article about Food Trends for 2013. In her article she references an amazing trend report put together by Hospitality and Restaurant [...]

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