Good LSM/Bad LSM – Local Marketing Master Class

In Be Locally Relevant, Drive Traffic, Good-Bad LSM

Posted 8 January 2016

Good LSM: Snow Day Marketing Specials

Today we’re sharing a few snow day marketing ideas for those markets who see snow days! While the winter (so far) has been pretty mild for us here on […]

By Savannah

In Good-Bad LSM

Posted 30 December 2015

Bad LSM: Short Sighted Signage

As we approach 2016, you’re likely getting all of your marketing ducks in a row for the new year. Making plans for special events, promotions, advertising and employee initiatives. To […]

By Savannah

In Create Community, Create Loyalty, Good-Bad LSM

Posted 18 December 2015

Good LSM: Customer Chats

Happy Friday! We’ve got an easy and effective marketing idea for your small business today. We spotted this idea at Whole Foods in Atlanta, GA in November, and completely forgot […]

By Savannah

In Be Calendar Relevant, Build Awareness, Drive Traffic, Drive Trial, Good-Bad LSM

Posted 3 December 2015

Good LSM: Holiday Guides

‘Tis the season for shopping, party planning and celebrating with family and friends. It’s also the season when your mailbox becomes filled with catalogues from retail shops, coupons [...]

By Savannah

In Be Calendar Relevant, Good-Bad LSM, Support Local Charities

Posted 13 November 2015

Good LSM: Veterans Day Menu

Last week, we shared easy ways for your business to celebrate Veterans Day and honor the veterans in your community. Today, we’re sharing a great example from a bar in Washington, […]

By Savannah

In Be Calendar Relevant, Good-Bad LSM, New Store, Planning

Posted 30 October 2015

Good LSM: Seasonal Customer Contests

Customer contests are an easy and fun way to interact with your customers. Plus, most people thrive off a little friendly competition – especially when there are fun prizes at […]

By Savannah

In Be Locally Relevant, Create Community, Drive Traffic, Good-Bad LSM, Marketing Plan, Planning, Support Local Charities

Posted 16 October 2015

Good LSM: Clothing Donation Drive

It’s no secret (to us, at least) that giving back to your local community should be a part of your small business plan. And it’s even better when your small […]

By Savannah

In Be Calendar Relevant, Be Locally Relevant, Good-Bad LSM

Posted 9 October 2015

Good LSM: Cocktail Competition

By now, we’re all pretty familiar with Restaurant Weeks. By offering 3-course lunch or dinner for a set price, restaurants are able to open their doors (literally and figuratively) to […]