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In our Trends & Tours Series, we’ve talked about Store Tours and Friending the Competition as ways to keep up with the competition and get ideas for your business. But […]

At the beach for vacation, I was surprised how many times we were greeted in restaurants with, “Hi. Tonight we’re out of…” While I appreciate the early update of what […]

In a previous article, we shared various ways to offer great customer service to your customers. In this article, however, we’re going to shed a little light on small things […]

“Where’s the restroom?” – “Down that hall, to the right.” (Finger pointing to the back of the restaurant). This is a pretty common occurrence when out at a restaurant, cafe […]

When creating a marketing offer, you’ve got to make sure they are as meaningful to your customer as they are for your business. Toward the end of September, my old* […]

After working at a flagship Ralph Lauren location for over three years, I can easily tell you that when it comes to customers – I’ve seen it all! Celebrities, royalty […]

When I recently observed a customer walking away empty handed, and one of my sales team thanking her for her time, I asked what had happened  – why no sale […]

If you have a rewards or loyalty card at a shop, restaurant or spa, you probably have received birthday offers for free samples, a special discount or other little treats […]