LSMerriment: Holiday Wine & Food Sampling

For the month of December, we’re celebrating “25 Days of LSMerriment.” In other words, we’re sharing 25 great holiday local store marketing ideas to inspire you this season and help drive sales!

On this Saturday before Christmas, as everyone is shopping for Christmas entertaining, Balducci’s hosted a Food & Wine Event, sampling throughout the store.

Each sampling table featured special products and special prices on each. There were over 10 tables in the store we visited with educated samplers at each table chatting up all the products and suggesting how their sampled products were perfect for holiday dinners and entertainment.

In addition to special prices on featured products, they were also having a one day wine sale…25% off a case of mix and match wine…that was signed throughout the wine section.

Not only did it make holiday grocery shopping fun, it suggested products and provided great discounts.

See more of the 25 Days of LSMerriment here.