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Archives

Author Archive for: "Paul (main)"
 5 Quick Tips on How to Create a Valuable Customer Rewards Program
1
By Paul
In Be The Leader, Drive Traffic, Drive Trial, How To, Increase Frequency, Marketing Plan, Planning, Tactic
Posted 26 January 2026

5 Quick Tips on How to Create a Valuable Customer Rewards Program

How many customer reward cards are in your wallet, on your phone or on your keychain right now? Which ones do you actually use? Probably the ones that provide you […]

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 Don’t Judge A Book (or a Customer) By Its Cover
0
By Paul
In Be The Leader, Create Community, Remarkability
Posted 24 January 2026

Don’t Judge A Book (or a Customer) By Its Cover

After working at a flagship Ralph Lauren location for over three years, I can easily tell you that when it comes to customers – I’ve seen it all! Celebrities, royalty […]

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 Building Loyal Customers – One Friend at a Time
0
By Paul
In Be The Leader, Create Community
Posted 22 January 2026

Building Loyal Customers – One Friend at a Time

When I recently observed a customer walking away empty handed, and one of my sales team thanking her for her time, I asked what had happened  – why no sale […]

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 5 Ways To Show Your Customers You Care
6
By Paul
In Create Community, Remarkability
Posted 20 January 2026

5 Ways To Show Your Customers You Care

No matter what industry you’re in, one of the easiest ways to stand out from your competition is to provide exceptional service to your customers. You could have the best […]

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 5 Reasons to Use an Email Marketing Campaign
0
By Paul
In Build Awareness, Drive Traffic, Drive Trial, Marketing Plan, Social Media
Posted 18 January 2026

5 Reasons to Use an Email Marketing Campaign

How do you communicate with your customers when they aren’t in your store, restaurant or cafe? Do you blog? Tweet? Post on Facebook? All those formats are fine for snippets […]

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 LSMerriment: G’s Feast of the Seven Fishes
0
By Paul
In Be Calendar Relevant, Be Locally Relevant, Drive Traffic
Posted 12 December 2025

LSMerriment: G’s Feast of the Seven Fishes

The holiday season is a great time to celebrate your culture and roots with your customers and guests. Mike Isabella’s doing just that at his G Restaurant in DC, a […]

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 Make Customers Feel Welcome To Build Customer Loyalty
0
By Paul
In Create Loyalty
Posted 6 December 2025

Make Customers Feel Welcome To Build Customer Loyalty

One of the secrets to building and maintaining customer loyalty is making customers feel welcome. During the holiday season, and into the New Year you will be visited by customers […]

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 To Open or Not to Open…That Is The Question
0
By Paul
In Be Calendar Relevant, Drive Traffic, Marketing Plan, Planning
Posted 21 November 2025

To Open or Not to Open…That Is The Question

And so it goes every year: Black Friday sales that begin at even more extreme hours of the day (and night). Some mega-stores open at midnight on Thanksgiving with promises […]

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