LSMerriment: Gift of the Day

For the month of December, we’re celebrating “25 Days of LSMerriment.” In other words, we’re sharing 25 great holiday local store marketing ideas to inspire you this season and help drive sales!

Today, we’re sharing an idea from Williams-Sonoma! Through their various social media accounts, they’re promoting their Gift of the Day campaign! On Instagram, they’ve set up a cute promotional video, featuring a little dog pulling back the curtain to reveal the gift of the day! 

As the promotion lasts for one day only, it creates a sense of urgency from the customers, but also limits the opportunity for purchase! Today’s item was ice cream makers, and just look at these big discounts!

Discounts as deep as 65% on full-priced/current season items would be extreme if they lasted for more than a day or two – even for a big company like Williams-Sonoma! And while your small business may not be able to offer such a big discount on any item, the idea of “revealing” the “gift of the day” will keep your customers engaged and excited.

To check out the rest of our LSMerriment series click here!