The Store Tour Con
URGENT MESSAGE: Boss is in market visiting stores. At ours now. Could be headed anywhere within the district. Be prepared! It is one of the oldest tricks in the book. […]
Marketing Offers Can’t Feel Selfish
When creating a marketing offer, you’ve got to make sure they are as meaningful to your customer as they are for your business. Toward the end of September, my old* […]
Create A Remarkable Card: The Basil Business Card
Most restaurants have business cards (ALL should). A few restaurants still have matches as business cards. But what about a basil business card that looks like matches? The restaurant Acqua […]
How Welcoming Is Your Hours Of Operation Sign?
For most customers and potential customers, your Hours of Operation sign is one of their first introductions to you. It’s like your Welcome sign. It’s as important as your logo. […]
5 Companies Using Facebook for Good Customer Service
In a previous article, we showed you how to effectively use Social Media as a customer service tool. But in today’s post, we’ll show you how to do it using real-life […]
