By Paul
Posted Good LSM: Monthly Cross-Promotion
In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you in your marketing and sales driving [...]
Put On A Show to Increase Sales
Let us clarify: we’re not talking about a Broadway review or Cabaret (although, we guess you could do those types of shows too). We’re talking about engaging your customers with [...]
Good LSM: Weekly Restaurant Specials
In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you in your marketing and sales driving [...]
How to Host a Communications Plan Brainstorm
Last week, we discussed how to develop your communications plan for a specific audience and learned that your audience includes both internal and external stakeholders. This week, we’re [...]
Chinese New Year Celebrations
On February 19, we bid adieu to the Chinese Year of the Horse (2014), and, depending on who you ask, we usher in the Year of the Sheep, Goat or Ram. 2015 is associated with the Mandarin word [...]
Good LSM: Restaurant Lunch Specials
In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you in your marketing and sales driving [...]
Communications Plan: Who Is Your Audience?
Last week, we discussed the top items you should include in a communications plan for your small business. As the name suggests, communications plans can help you plan out your communications [...]
Mardi Gras Marketing
Mardi Gras is French for “Fat Tuesday,” a day when many people eat richer, fatter foods before the ritual fasting that comes with Lent. Also known as Carnival, Mardi Gras is [...]
