The Store Tour Con

URGENT MESSAGE: Boss is in market visiting stores. At ours now. Could be headed anywhere within the district. Be prepared! It is one of the oldest tricks in the book. And, from what I can tell, [...]

Drive Sales By Understanding Your Competition: Store Tours

How does your business compare to your competition when it comes to customer service? What about your product & service offerings? What about the general appearance of your location? Often we [...]

Friending the Competition

Last week, we gave you tips on how to scope out your competition by being a secret shopper. Taking an afternoon (or two) to do this can give you some great insight as to how you stack up against [...]

Experience the Competition: More than Curb Deep

In our Trends & Tours Series, we’ve talked about Store Tours and Friending the Competition as ways to keep up with the competition and get ideas for your business. But to really get a [...]

Tips to Help You Stand Out Online

By now we know how competition can actually be good for your business AND we know how to suss out our competition in person. Today, we’re going to review how to check out your competition [...]

Be The Customer to Get More Sales

Want to know how you stack up to the competition? Check them out! The best way to know is to experience it first hand by touring their location and checking out what they’re doing on social [...]

How Competition is Good For Your Business

Last week, we shared some tips on how to “be the customer” at your competitor’s businesses to get more sales for yourself. This week, we’re going to dive deeper into how [...]

Top Tips for Improving Your Customer Experience

Over the past few weeks, we’ve shared insight on how competition is good for your business and advice on how to improve your business by seeing it through the eyes of your customers (both [...]