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Over the past few weeks, we’ve shared the basics for successful sampling and product demonstration (for refreshers, click here, here, and here). Today we’re going to dig a little [...]

People (and consumers in particular) are creatures of habit. They are set in their ways and like to avoid risk by sticking to the products they know. They don’t want to […]

Let us clarify: we’re not talking about a Broadway review or Cabaret (although, we guess you could do those types of shows too). We’re talking about engaging your customers with […]