By Savannah
Posted Good LSM: Holiday Guides
‘Tis the season for shopping, party planning and celebrating with family and friends. It’s also the season when your mailbox becomes filled with catalogues from retail shops, coupons [...]
Bad LSM: Be Local or Don’t
Some big brands do a great job of feeling local to their customers. Take Trader Joe’s for example – they do their homework and make sure their signage feels specific to […]
By Savannah
In Be Calendar Relevant, Be Locally Relevant, Create Community, Drive Traffic, LSMerriment, Your Employees
Posted LSMerriment: National Ugly Sweater Day
For the month of December, we’re celebrating “25 Days of LSMerriment.” In other words, we’re sharing 25 great holiday local store marketing ideas to inspire you this season and help [...]
Big Chains Being Local: Trader Joe’s
Trader Joe’s, Your Neighborhood Grocery Store as they call themselves, may be a big chain of stores across the United States, but they know how to stay local. And they […]
