Be Remarkable
“Be Remarkable! The less distinctive you are, the more your prices and opportunities will be determined by others.” – from Wine Bar Theory by David Gilbertson.
Top 5 Posts of 2013
Happy New Year! As we look forward to creating new content in 2014, it’s fun and helpful to look back and see which posts from 2013 you found most […]
How To Be Different: "Be Remarkable"
In the earlier post in this series I share Seth Godin’s idea of creating a Purple Cow, he provides more detail about how to create a purple cow in his […]
How To Be Different: “Zag!”
You probably know Marty from his book “The Brand Gap“. His most recent book “Zag: The Number One Strategy of High-Performance Brands” talks about and teaches us how to [...]
How to Be Different: “Create A Contagion”
The crux of Guy Kawasaki’s book The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything is about turning ideas into action! In chapter 9, “The Art [...]
How to Be Different: "Create a Purple Cow"
Seth Godin points out in his book “Purple Cow: Transform Your Business by Being Remarkable” that… “In a busy marketplace, not standing out is the same as being [...]
Brains on Fire: On Being Remarkable
A friend of mine, Virginia Miracle (great name, huh?) is the Director of Word of Mouth (great title, huh?) at Brains on Fire – a naming and identity company based […]
