How to Be Different: “Dominant Selling Idea”
In their book “Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea” Bill Schley and Carl Nichols Jr. share their idea of the dominant selling idea (DSI) […]
How to Be Different: "Create a Purple Cow"
Seth Godin points out in his book “Purple Cow: Transform Your Business by Being Remarkable” that… “In a busy marketplace, not standing out is the same as being [...]
How to Be Different: Offer “Dramatic Difference”
Not just different, but dramatically different is what Doug Hall prescribes… Who: Doug Hall Inventor, author, consultant, and recent judge on the ABC television network show “American [...]
How to Be Different: Create Wow!
How do you break your company or product away from the pack of sameness? Welcome to the first in a series of guides highlighting techniques marketing experts suggest to be […]
