How To Be Different: "Be Remarkable"
In the earlier post in this series I share Seth Godin’s idea of creating a Purple Cow, he provides more detail about how to create a purple cow in his […]
Dutch McLocalization
In the Netherlands, McDonalds makes their menu locally relevant by offering a traditional Dutch food item – the Kroket. The Wrapper Notice the bicyclists… this makes this especially [...]
How To Be Different: “Zag!”
You probably know Marty from his book “The Brand Gap“. His most recent book “Zag: The Number One Strategy of High-Performance Brands” talks about and teaches us how to [...]
How to Be Different: “Dominant Selling Idea”
In their book “Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea” Bill Schley and Carl Nichols Jr. share their idea of the dominant selling idea (DSI) […]
