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Be Calendar Relevant

Marketing Holiday: Movember

Marketing Holiday: Movember

Be Calendar Relevant, Support Local Charities

Overview “Movember” is a recent fundraising effort started by the Movember Foundation, which raises money to save and improve the lives of men affected by prostate cancer, testicular [...]

Seasonal: Holiday “Unveiling” Events

Seasonal: Holiday “Unveiling” Events

Be Calendar Relevant, Build Awareness, Drive Traffic

Overview Does your business display special merchandise or offer new menu items or products for the holiday season? Or, do you deck your store out with holiday lights and decorations? […]

Marketing Holiday: Oktoberfest

Marketing Holiday: Oktoberfest

Be Calendar Relevant

Overview Oktoberfest is the world’s largest fair, held annually in Munich, Germany. The 16 day festival runs from late September to the first weekend in October, with over 6 million […]

Marketing Holiday: Election Day

Marketing Holiday: Election Day

Be Calendar Relevant

Overview In the United States, Election Day is the day set by law for the general election of public officials. It occurs on the Tuesday after the first Monday in […]

Seasonal Menus

Seasonal Menus

Be Calendar Relevant, Drive Traffic, Drive Trial

Overview Do you change your menu from season to season? While a complete menu overhaul may be too daunting for your small business, making small changes to your appetizers, desserts […]

Marketing Holiday Calendar

Marketing Holiday Calendar

Be Calendar Relevant, Create Community, Drive Traffic, Drive Trial, Increase Frequency, Increase Ticket, New Store

Overview One of our favorite ways to generate ideas for blogging, promotions or special events is to reference our Marketing Holiday Calendar. The holidays to “celebrate” range from [...]

Destination Events: Seasonal Events

Destination Events: Seasonal Events

Be Calendar Relevant, Build Awareness, Create Community, Drive Traffic, Increase Frequency

Overview Seasonal events and promotions are a great way to draw repeat customers like Starbucks’ Pumpkin Spice Latte. How can you get your customers excited about the change of seasons? [...]

In-Store Events: Holiday Party

In-Store Events: Holiday Party

Be Calendar Relevant, Be Locally Relevant, Build Awareness, Build Loyalty, Create Community, Drive Traffic, Drive Trial

Overview The holidays are the perfect time to say “thank you” to your customers and clients and celebrate! What better way to build community and drive traffic than to have […]

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