Oktoberfest is the world’s largest fair, held annually in Munich, Germany. The 16 day festival runs from late September to the first weekend in October, with over 6 million people from around the world attending.


The original Oktoberfest in 1810 was the celebration of the marriage of Crown Prince Ludwig and Princess Therese of Sax-Hildburghausen. These days, all over the world, it is often defined as a celebration of German culture, food and beer.
Whether your city has a big German population or just a lot of people who want to have a good time, an Oktoberfest can be a fun way to bring in customers. So, how can you celebrate Oktoberfest with your customers? The good news is, you don’t have to speak German to have fun! Many bars and restaurants take part in Oktoberfest celebrations by providing their customers with traditional German food and beer, alongside their normal fare.
Ideas for Celebration: 
  • Host a German beer “tap takeover” at your bar or restaurant. Offer various styles of German beer on draft. Don’t forget the jumbo soft pretzels for the perfect bar snack!
  • Run a sandwich shop? You could try incorporating bratwurst, schnitzel or sauerkraut into your offerings to offer your customers a taste of Germany.
  • There are several delicious German pastries you could add to your display at your bakery! Strudel, Black Forest Cake, or Bavarian Pretzels and German rolls are sure to delight your customers.
  • If you have the space at your location, host an Oktoberfest party! Create a biergarten (beer garden) outside, complete with a grill (for brats) and polka music (for ambiance!). Encourage your guests to dress up and hold contests for best costumes.
  • If you and your employees want to celebrate, but can’t or don’t want to purchase lederhosen (traditional German menswear) and dirndls (traditional Bavarian dresses) – you could ask that they simply dress in the colors of the Bavarian flag: white and cobalt blue.
For more ways to celebrate with your customers in the Autumn, check out: