LSMerriment: G’s Feast of the Seven Fishes

The holiday season is a great time to celebrate your culture and roots with your customers and guests. Mike Isabella’s doing just that at his G Restaurant in DC, a sandwich shop by day and Italian kitchen by night, with Feast of the Seven Fishes.

The Feast of the Seven Fishes is an Italian-American Christmas celebration. Today, it is a feast that typically consists of seven different seafood dishes. This celebration commemorates the wait, the Vigilia di Natale, for the midnight birth of the baby Jesus.

This can be done any time of year to celebrate your roots and invite your customers in at the same time!

See all our LSMerriment Articles highlighting holiday local store marketing ideas we’ve see in-stores and on-line the holiday season.