Good LSM: Simple Charity Promotion

Sometimes the best opportunities for charitable giving are the simplest. Take this example of Good Local Store Marketing from Which Which, the “Superior Sandwich” shop.

What a heartwarming (and tasty!) initiative! PB&Js are tasty, simple (and inexpensive) to assemble, and appeal to a wide range of customers. The background on why Which Wich founders Jeff and Courtney Sinelli started the PB&J Project is just as simple:

As kids, they both requested PB&Js for lunch. Every day. Later after the two met, fell in love, and eventually started the first Which Wich, the very first sandwich they made at the restaurant was a PB&J. While working long hours, it became tradition for them to enjoy PB&Js as comfort food at the end of the day. It may be simple, but PB&Js simply make them happy.

After checking out ProjectPBJ.com, we learned that buying a Which Wich PB&J helps in 3 ways:

We love the idea of “banking” a sandwich until somebody needs it! What a cool way to help and ultimately be able to give back to those in need all over the world!

Would a simple charitable campaign like this work at your small business? Let us know in the comments below!

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