Resource

Being more innovative requires making better decisions. A friend uses a filter called “Time, Talent, Treasure” to help her make important decisions. She learned this from a co-worker [...]

I haven’t been a student for years, but the month of September always makes me want to go out and purchase brand new notebooks and binders and come home and sharpen my pencils. Does anybody [...]

These days, many shoppers prefer to give gift cards as gifts – as opposed to picking out something that the recipient may or may not like. So, if you don’t already have a gift card program in [...]

An example of a complex contact page. It contains a map, a contact form and some info. Vestibulum vel erat nunc. Vestibulum faucibus enim vitae quam dapibus tempus.

Okay, so we need to find a new source of traffic to rely on at this new downtown location.

Summary of Geoffrey Moore’s “Crossing the Chasm, Marketing and Selling High-Tech Products to Mainstream Customer” <Crossing the Chasm Resource.pdf>

In their book “Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea” Bill Schley and Carl Nichols Jr. share their idea of the dominant selling idea (DSI) and how [...]

Seth Godin points out in his book “Purple Cow: Transform Your Business by Being Remarkable” that… “In a busy marketplace, not standing out is the same as being [...]