LSMerriment: Holiday Wine Samplers

For the month of December, we’re celebrating “25 Days of LSMerriment.” In other words, we’re sharing 25 great holiday local store marketing ideas to inspire you this season and help drive sales!

Today, we’re sharing an idea from Calvert Woodley, a wine shop in Washington, D.C. This holiday season they’re promoting holiday wine samplers – designed to fit a variety of price points and gift needs.

As with most great holiday promotions, this one takes the guess work out of the picture for the customer. They don’t have to figure out which bottles to select. Plus, the gift samplers are available for a limited time only, which can make customers more likely to buy early (and often). A simple idea for any wine, beer or specialty gourmet shop to implement for the holidays – or any gift-giving season!

To check out the rest of our LSMerriment series click here!