C’mon – Chicken – Just Do Social Media Already

What’s wrong with you? Too chicken to do social media? Bok bok! C’mon – you baby – stop being a wuss! Do social media already. I spend a lot of time convincing my clients [...]

Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 1 of 3)

Overview Social Media has become an integral part of marketing plans for businesses, small and large. It supports the strategy of creating word of mouth referrals and marketing for your business. [...]

Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 2 of 3)

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to choose the social media channel [...]

Tweet, Post, and Pin: A Beginner’s Guide to Social Media (Part 3 of 3)

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to choose the social media channel [...]

Appeal to Masses with Social Media, Get Intimate with Local Marketing

Local store marketing is more than optimizing your website for Search Engine Optimization (SEO) or creating a Facebook page. While social media should play a role in making your location locally [...]

Bring Your Facebook Page To Life: 5 Tips From A Local Store Doing It Right

Have you ever visited a company’s website or Facebook page and felt as if you belonged there? Or, that they wrote their content with you in mind? For me, Society Fair is that company. They are a [...]

Three Lessons We Can Learn From Amy’s Baking Company

Google “Amy’s Baking Company, Scottsdale, AZ.” This week, what will pop up first is not the company’s website, not the company’s Facebook page, or even their reviews on Google or Yelp, but news [...]

How To Use Social Media As An Effective Customer Service Tool

The Background It’s no secret that social media is an easy way to grow your brand identity and instantly reach your customers (and potential customers). But many retailers, restaurants, and [...]

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