Good LSM: Weekly Restaurant Specials

In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you in your marketing and sales driving activities.

Today we’re sharing an idea from Cheesetique – a gourmet cheese shop and restaurant. We’re a fan of their special events, cheese seminars and quirky newsletters. This week, we are loving how they have their weekly restaurant specials displayed:

Each flyer designates a different special, and they’re all neatly arranged in frames in the bathrooms (the perfect place to get..um..”undivided” attention). We also love how on any day of the week (except for Saturday) there is some sort of special happening. Those mid-week wine specials are sure to drive customers to a typically slower day/night part!

Would these types of specials work for you at your restaurant or bar? Let us know in the comments section below!

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