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Tag Archives for: "speciality"
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By Savannah
In Be The Leader, Build Awareness, Marketing Plan, Resource
Posted 28 December 2006

How to Be Different: “Dominant Selling Idea”

In their book “Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea” Bill Schley and Carl Nichols Jr. share their idea of the dominant selling idea (DSI) […]

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