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You’ve seen the signs: ABSOLUTELY NO CREDIT CARDS. NOT RESPONSIBLE FOR LOST OR STOLEN ITEMS. BATHROOMS FOR PATRONS ONLY. Guess what? There’s no legal requirement that signs have to [...]

In the earlier post in this series I share Seth Godin’s idea of creating a Purple Cow, he provides more detail about how to create a purple cow in his […]

Seth Godin points out in his book “Purple Cow: Transform Your Business by Being Remarkable” that… “In a busy marketplace, not standing out is the same as being [...]