How To Be Different: "Be Remarkable"
In the earlier post in this series I share Seth Godin’s idea of creating a Purple Cow, he provides more detail about how to create a purple cow in his […]
How To Be Different: “Zag!”
You probably know Marty from his book “The Brand Gap“. His most recent book “Zag: The Number One Strategy of High-Performance Brands” talks about and teaches us how to [...]
How to Be Different: “Create A Contagion”
The crux of Guy Kawasaki’s book The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything is about turning ideas into action! In chapter 9, “The Art [...]
How to Be Different: “Dominant Selling Idea”
In their book “Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea” Bill Schley and Carl Nichols Jr. share their idea of the dominant selling idea (DSI) […]
How to Be Different: "Create a Purple Cow"
Seth Godin points out in his book “Purple Cow: Transform Your Business by Being Remarkable” that… “In a busy marketplace, not standing out is the same as being [...]
How to Be Different: Offer “Dramatic Difference”
Not just different, but dramatically different is what Doug Hall prescribes… Who: Doug Hall Inventor, author, consultant, and recent judge on the ABC television network show “American [...]
How to Be Different: Create Wow!
How do you break your company or product away from the pack of sameness? Welcome to the first in a series of guides highlighting techniques marketing experts suggest to be […]
