So Far So Good?
How are you so far, ?
So far we covered the concept that your three four sales-building strategies for a store opening is to:
- Build Awareness & Trial,
- Create Excitement,
- Drive Traffic, and
- Create Community.
Also, the Store Opening is not just a Grand Opening once you open your doors. To ramp up sales quickly, you’ll want to do Pre-Opening Activities. And, to sustain the momentum of Pre-Opening and Grand Opening efforts, you’ll want to keep up your marketing activity Post-Opening.
Four tools you’ll use to plan your New Store Opening include:
- Trade Area Assessment to understand your neighborhood,
- Community Assessment to understand the community needs,
- A Putting It All Together too to help you gather all your findings, and finally,
- Your Marketing Plan where you’ll document your approach.
Now we’ll talk about the proven Pre-Opening Strategies & Activites!
Here’s where you are so far in the Course!
New Store Opening Lessons
Grand Opening Strategy
Timeline & Conclusion