Post-Opening: Drive Traffic
- Out-of-Store Sampling & Demonstration with Offer
Do the things to make your store a destination. Give people reasons to visit. Are there classes you can offer? Can you provide live entertainment?
Great product and great service *almost* go without stating… But we need to. Two of the most excellent marketing tools you have – without doing anything else – are:
- What you sell – your products/services, and
- How you sell it – your service.
Keep hiring great people. Reward great service. Monitor your products – especially if you’re a restaurant – to ensure the highest quality from the first to the last served each day. When it is slow and when it is busy.