Post-Opening: Drive Traffic

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Do the things to make your store a destination. Give people reasons to visit. Are there classes you can offer? Can you provide live entertainment?

Great product and great service *almost* go without stating… But we need to. Two of the most excellent marketing tools you have – without doing anything else – are:

  • What you sell – your products/services, and
  • How you sell it – your service.

Keep hiring great people. Reward great service. Monitor your products – especially if you’re a restaurant – to ensure the highest quality from the first to the last served each day. When it is slow and when it is busy.

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