The higher your sales when you first open your store, the faster the ramp-up time to reach your “normal” sales flow. The bigger and grander your grand opening, typically the bigger and grander your everyday success.
In this guide we cover:
- New Store Opening Strategies – Overview of the key strategies supporting your New Store Opening from building awareness through creating community.
- Overview & Key Stages – Before we jump into the details, we’ll provide some background about the building blocks of your event.
- Pre-Opening Strategies & Activities – The marketing activities to plan and prepare for the New Store Opening.
- Grand Opening Activities – The opening event, in detail.
- Post-Opening – New Store Opening activities to implement after the location has opened, and going forward.
, as you read along, we’ll put important ideas, links and other tools in this column for you.