So Far So Good?

How are you so far, ?

So far we covered the concept that your three four sales-building strategies for a store opening is to:

• Build Awareness & Trial,
• Create Excitement,
• Drive Traffic, and
• Create Community.

Also, the Store Opening is not just a Grand Opening once you open your doors. To ramp up sales quickly, you’ll want to do Pre-Opening Activities. And, to sustain the momentum of Pre-Opening and Grand Opening efforts, you’ll want to keep up your marketing activity Post-Opening.

Four tools you’ll use to plan your New Store Opening include:

• Trade Area Assessment to understand your neighborhood,
• Community Assessment to understand the community needs,
• A Putting It All Together too to help you gather all your findings, and finally,
• Your Marketing Plan where you’ll document your approach.

Now we’ll talk about the proven Pre-Opening Strategies & Activites!

Here’s where you are so far in the Course!