Overview Gift cards can generate significant revenue and profits. Plus, they are an easy way for your existing customers to refer new business your way! Details These days, many shoppers prefer [...]
Overview One of our favorite ways to generate ideas for blogging, promotions or special events is to reference our Marketing Holiday Calendar. The holidays to “celebrate” range from [...]
Overview Hosting private events for your customers can be a great way to increase revenue and add a new “service” to your portfolio. It can also set you apart from your competition [...]
Overview Unless your business is truly a one-man (or one-woman!) shop, chances are, you’ll have to hire people to support you. And in many cases, those that you hire will be the ones that [...]
Overview Often we “think” we know what our competition is doing, but do we really? It’s important to have a real sense of how your business compares to the competition when it comes to [...]
Overview Most likely, when customers want information about your business, they’ll go online. Whether they visit your website (and please, at least have a landing page for your business, [...]
Overview Did you know? A social media post that includes a picture receives 120-180% more engagement from fans than a text-based post. To ensure you take photos that are worthy of a click, share [...]
Overview Today, there are so many forums for small businesses to receive customer feedback. From social media, to online review sites, to email and in-person conversations – it’s almost hard to [...]
