Final Thoughts…

The Holiday season doesn’t have to be stressful when you properly plan. Black Friday can be about you making your sales numbers for the year – going from “in the red” to “in the black.”

Two key strategies for the Holidays are to:

1. Leverage the additional traffic the season brings, and
2. Surprise and delight your customers in relevant ways.

• Be sure to celebrate and decorate in a manner that is most relevant to your customers.
• The best promotions combine:
  1. A theme that’s relevant to your customers,
  2. An offer that provides them with value, and
  3. A community give-back component that adequately supports the right charity.

• Two of the biggest opportunities are for Black Friday and the season of Holiday Shopping.
• Be sure to prepare properly Operations – with a plan, inventory, equipment and staffing.
• Be sure to prepare properly your Marketing approach with programs, decor, sampling and other Surprise & Delight activities.

Happy Holiday Planning!

Nice work making it through this involved promotion-building course. Be sure to visit the My Courses page to see the official Holiday Promotion Builder Certificate issued for you!

Make sure you’ve checked all of the lessons in this course complete!