Holiday Profits Wrapped With A Bow: Holiday & Black Friday Promotion Planning

Posted 15 May 2015

Tis’ the season to be jolly. Guide to building a holiday promotion stretching from Black Friday through New Year’s that allows you to be a relevant destination during this critical, high-traffic shopping season.

Course Information

Course Instructor

Paul Author

Free

FREE

Holiday & Black Friday Promotion Planning

Happy Holidays!

Overview of the Holiday Promotion Course.

Promo Planner Template

Key Tool for delivering promotions.

‘Tis The Season

Key steps to building a promotion.

Take Advantage of the Traffic

Converting Holiday traffic into something meaningful for them and you.

Surprise & Delight

Everybody loves when there is a free prize inside.

Being Relevant To Your Customers

Christmas? Holidays? Hanukkah? Kwanzaa?

The Secret To A Great Promotion

Formula for building great promotions – no matter what time of year.

The Big Two

Biggest “events” of the Holiday season.

Operational Holiday Prep

Operational Holiday Preparation

Some of the key operations-related things you’ll need to prepare.

Sales Plan

Organization of your number goals.

Timing

What is your calendar?

Inventory & Supplies

Plan enough to support the demand.

Hours of Operation

What hours best serve your customers?

Holiday Staffing

Getting enough of the right people to work.

Equipment: Additional Points of Sale

Avoiding long lines.

Marketing Holiday Prep

Some of the things related to marketing you’ll need to work on.

Marketing Plan & Programming

Having a plan for your marketing-related programs and activities.

Holiday Calendar

Your operations + marketing mapping tool.

Building Awareness

Let customers know what you’ve got planned for them.

Holiday Decor

Decking the halls with boughs of holly…

Sampling & Demonstrations

Let them try it – they may like it…

Gift Cards & Certificates

Make gift giving easier for your customers.

Wrapping Station

Will you… should you gift wrap?

eNewsletter & Customer Database

Staying in touch when they are not in your location.

Holiday Mid-Point

Progress report from Holiday Course.

Ideas To: Leverage Traffic

How you can take advantage of all the additional out-and-about of potential customers.

Seasonally Relevant Product Offerings

Take advantage of holiday-themed products.

Black Friday Specials

Catering to Black Friday customers.

Location As Destination

Make your place worth going out-of-the-way for.

Holiday Parties & Entertaining

Ideas to take advantage of the entertaining season.

Twelve Days Promotions

Another proven Holiday sales activity to consider implementing is tailoring a Twelve Days of Christmas promotion. We’ve seen this promotion work for all types of businesses from spas to wine stores. Here’s how it works. Choose a 12-day period leading up to Christmas or another wintertime Holiday and on each day, offer something special to [...]

Holiday Photos

Pictures with Santa?

Sampling & Demonstration

Allow potential customers to try before they buy.

Friends & Family Events / Appreciation Parties

Allow your VIPs to feel Very Important

Ideas To: Surprise & Delight

Surprise & Delight Intro

Before we get into the ideas…

Sample & Delight

Ideas when you’re sampling.

In-Store Give-Away

Make customers feel like winners.

Parking On Us

Turn the chore of holiday parking into something special

Social Media

Using your digital word-of-mouth tools.

Customer Gifts & Thank You

Special gift treats for your customers.

Community & Charity Give-Back

Helping those less fortunate during the Holiday season.

Summary & Conclusion

Holiday Calendar

Days to keep in mind from November through January.

Final Thoughts…

Course summary and conclusion.