Holiday Profits Wrapped With A Bow: Holiday & Black Friday Promotion Planning

Overview of the Holiday Promotion Course.

Key Tool for delivering promotions.

Key steps to building a promotion.

Converting Holiday traffic into something meaningful for them and you.

Everybody loves when there is a free prize inside.

Christmas? Holidays? Hanukkah? Kwanzaa?

Formula for building great promotions – no matter what time of year.

Biggest “events” of the Holiday season.

Some of the key operations-related things you’ll need to prepare.

Organization of your number goals.

What is your calendar?

Plan enough to support the demand.

What hours best serve your customers?

Getting enough of the right people to work.

Avoiding long lines.

Some of the things related to marketing you’ll need to work on.

Having a plan for your marketing-related programs and activities.

Your operations + marketing mapping tool.

Let customers know what you’ve got planned for them.

Decking the halls with boughs of holly…

Let them try it – they may like it…

Make gift giving easier for your customers.

Will you… should you gift wrap?

Staying in touch when they are not in your location.

Progress report from Holiday Course.

How you can take advantage of all the additional out-and-about of potential customers.

Take advantage of holiday-themed products.

Catering to Black Friday customers.

Make your place worth going out-of-the-way for.

Ideas to take advantage of the entertaining season.

Spread Holiday across 12 days

Pictures with Santa?

Allow potential customers to try before they buy.

Allow your VIPs to feel Very Important

Before we get into the ideas…

Ideas when you’re sampling.

Make customers feel like winners.

Turn the chore of holiday parking into something special

Using your digital word-of-mouth tools.

Special gift treats for your customers.

Helping those less fortunate during the Holiday season.

Days to keep in mind from November through January.

Course summary and conclusion.