Happy Holidays, !
This Holiday Promotion Planning Guide will help you make the most of the Holiday season, helping you turn the hustle and bustle of Holiday traffic into a sales-driving and customer-making machine for your location. Moreover, this guide will help you find ways to surprise and delight your customers in ways that will endear your business to them the whole year long.
The traditional retail Holiday sales season lasts about six weeks and is packed full of Holidays and celebrations. From Thanksgiving, Christmas, Hanukkah, through the First Day of Winter, Kwanzaa, and New Year’s Eve, this is the season of giving. Which, to the clever business owner, can translate to the season of buying.
You could also say this is a season of Surprise & Delight where people are giving, sharing, spending time with family… feeling nostalgic and generous.
The LSM Holiday Promotion Planning Course includes proven and practiced ideas to help you make retail holiday magic happen. We’ve divided this Guide into the following sections:
- ‘Tis The Season
- Take Advantage of the Traffic
- Surprise & Delight
- Merry Christmas or Happy Holidays?
- The Secret To A Great Promotion
- The Big Two: Black Friday & Holiday Shopping Season
- Operational Holiday Prep
- Marketing Holiday Prep
- Ideas to: Leverage Traffic
- Ideas to: Surprise & Delight