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No matter what industry you’re in, one of the easiest ways to stand out from your competition is to provide exceptional service to your customers. You could have the best […]

“Be Remarkable! The less distinctive you are, the more your prices and opportunities will be determined by others.” – from Wine Bar Theory by David Gilbertson.

You probably know Marty from his book “The Brand Gap“. His most recent book “Zag: The Number One Strategy of High-Performance Brands” talks about and teaches us how to [...]