Raising Money for Charity: What You Need to Know
In a previous blog post, we lauded the generosity of collecting supplies for charities in need. While some charities may prefer supplies or volunteering (and these are certainly honorable ways to donate to a charity), others may simply prefer a cash donation. With cash, they can take care of whatever they need to to keep their non-profit up and running.
Before you begin, it’s important to double-check that, legally, you are allowed to ask your customers or other patrons of your business for cash donations. Check out www.multistatefiling.org to view the state-by-state index of regulations. When in doubt, contact your local chamber of commerce or small business development office – they should be able to help you get some answers.
A few other logistical questions…
- Who are you collecting money for? What does this charity mean to you?
- How long will your fundraising period last?
- What is your fundraising goal?
- How will you promote your fundraising efforts?
Now, on to the fun stuff! Here’s a short list of ways you can donate cash to a charity in need. Most of these tactics won’t require you to disrupt your daily routine.
- Donate a day of profits
- Donate a week of profits
- Donate a month of profits
- With your employees’ consent and willingness to participate, donate their tips for the day or night (this works well in coffeehouse or bar scenario)
- Donate a portion of all sales from one night
- Offer to match any customer or employee cash donations
- Host a special event and sell raffle tickets for donated items
Have you ever raised money for a charity? What tactics did you use to ensure success? Share your experiences with us in the comments section below!
Members, for more ideas on how to give back to your community, check out our Marketing Activities By Strategy: Charity. Not a member yet? Join today!
