Suggestions to help you increase traffic during a specific daypart at your retail location.
Direct Mail
Send a mailer – with compelling offer – to homes and/or businesses within an area surrounding your location.
Activity: Direct MailA-Frame Sign
A-frame style sign which would sit, typically just outside the door of your location, to build awareness among existing foot traffic.
Activity: A-Frame Signage"Hello Neighbor" Letter
Send a personalized letter to area merchants. Provide some sort of welcome offer/incentive to visit.
Activity: "Hello Neighbor" LetterCreate A Destination
Engage in activities that make people want to visit your store. Reasons other than simply your products. For example hosting an art event or providing live music will bring customers in for that additional reason.
Activity: Create A DestinationIn-Store Art Event
Hosting an in-store art event serves as a great excuse to bring people into your location at a time possibly different from when they normally visit. And, for an out of the ordinary reason.
Activity: Art EventIn-Store Music
Hosting in-store music events to draw a crowd. That crowd can then be try samples, demonstrations of your product and services, etc.
Activity: In-Store MusicDaypart Targeting
Create reasons for customers and potential customers to visit you during your slow periods. If - for example - evenings are slow, create a meaningful reason for folks to visit at that time.
Activity: Daypart Targeting