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In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you in your marketing and sales driving [...]

Now that you know where you need to go and the levers you’ll use to get there, it’s time to map it all out across the year! Transfer all of your events – from training, inventory, promotions, big [...]