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No matter what industry you’re in, one of the easiest ways to stand out from your competition is to provide exceptional service to your customers. You could have the best burger on the block, but [...]

“Be Remarkable! The less distinctive you are, the more your prices and opportunities will be determined by others.” – from Wine Bar Theory by David Gilbertson.

You probably know Marty from his book “The Brand Gap“. His most recent book “Zag: The Number One Strategy of High-Performance Brands” talks about and teaches us how to [...]