Good LSM: Refreshing Treat for Customers

In our new series “Good LSM, Bad LSM,” we’ll share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about. And feel free to share yours too!

Today, we’re sharing a lovely example of “good” LSM!

Check out this beautiful water dispenser and signage we saw at Anthropologie this weekend! What a nice idea to treat your customers to a cool drink of water on a hot summer day.

This type of unexpected display is a great way to make your customers feel welcome and relaxed in your store or spa. Plus, it’s not expensive to maintain throughout the day or weekend. Just make sure to change out the fruit and mint each time you refill it, and have a little trashcan nearby for cups.

For fall, you could make use oranges, cranberries and cinnamon sticks to make a festive and refreshing fall sipper. Yum!