Let’s look at some ideas to help you with visibility at your new mall location.
Direct Mail
Send a mailer – with compelling offer – to homes and/or businesses within an area surrounding your location.
Activity: Direct MailA-Frame Sign
A-frame style sign which would sit, typically just outside the door of your location, to build awareness among existing foot traffic.
Activity: A-Frame SignageBanner Signage
Host a Grand Opening event to officially build awareness and traffic to your location.
Activity: Banner SignageMall Management eMail Blasts
Most mall and shopping center management companies have websites, e-newsletters, Twitter and Facebook pages. Can you take advantage of their existing audience?