Coming Soon signage is a great way to build awareness and excitement for your store opening or re-opening.

  • “Coming Soon” Banner
  • “Now Open” Banner
  • “Grand Opening” Banner
  • Countdown Banner


Work with a local sign shop or find an online provider who can provide quality signage at a good value.

Think about how you’ll be able to fasten the sign to your location and have grommets added (if needed). Also consider how long you’ll keep the sign up. If it will be outdoors for a long period of time (several months), it will need to be sturdier and weatherproof. If you can place it inside a window, you won’t have to worry about the weather.

Typical “Coming Soon” Examples

“Coming Soon” Banner

To be placed in front your location (or wherever appropriate) to increase visibility and awareness that you will be opening soon. Usually hang 2 to 4 weeks prior to opening.

“Now Open” Banner

To be placed in front of store (or wherever appropriate) to increase visibility and awareness that your location now open.

“Grand Opening” Banner

Another spin on “Now Open,” this sign lets potential customers know you’ve just opened and are celebrating your Grand Opening.

Countdown Banner / Window Signs

This activity is a great way to generate excitement about your upcoming opening. “Days until opening” signage is updated daily, building awareness and anticipation of your store opening. The banner or in-window sign can be one piece but then leave a space to write in or post a sign with each number of days until open.

Community Art Sign

If your business is under construction, why not create a space for community art? Check out this fabulous example from a development in Fairfax, VA!

Photo Source: flickr.com/photos/ell-r-brown/6972545821