Create programming and special events that make you worth going out of the way. Create programs and special events that will get customers to visit more often and buy more with each visit.

Course Requirements:

No pre-requisite.

Who Is This Course For?

  • When you have heavy competition and need to differentiate yourself from the others.
  • If you’re looking for ways to Drive Traffic to your location.
  • Those who want to Build Loyalty among their customers.
  • Of course, if you need to Drive Sales.

Course Outline:

All the lessons included in this course.

  • Making Your Location A Destination
    • Location A Destination, Welcome!
    • First, Best, or Only
    • Secure The Right Resources
  • Planning Your Events
    • Planning Your Events: Introduction
    • Review Goals
    • Develop An Event Calendar
    • Transform Traffic
    • Select Your Tools
    • Make A Plan
    • Implement Your Plan
    • Track Your Success
    • So Far So Good?
  • The Events
    • Suggested Events
    • Beyond Sales Events
    • Classes & Seminars
    • Anniversary & Re-Opening Events
    • Local Art Exhibit / Opening
    • Marketing Holidays
    • Music Events
    • Book Clubs
    • Games & Competition
    • Book & Poetry Readings
    • Charity & Giving Events
  • Make Traffic Meaningful
    • Introduction
    • Sampling & Demonstrations
    • Suggestive Selling
    • Gather Names & eMail Addresses
  • Closing Thoughts…
    • Conclusion & Summary

Get started with this Course and the rest of the Courses and Tools Today!