Planning Your Events: Introduction
The key steps we follow for planning a successful Destination Event include:
1. Review Goals
What are you hoping to accomplish with these events?
2. Develop An Event Calendar
What types of events will you plan, and how often?
3. Transform Traffic
Hosting an event is fun, but it won’t drive sales unless you’re actively sampling, promoting a new product or menu offering, etc.
4. Select Your Tools
What tools will you use to build awareness and excitement?
5. Make a Plan
Don’t just wing it! Make a concrete, shareable plan, so everyone on your team can help.
6. Implement Your Plan
Where you put all your planning into action – bring your events to life!
7. Track Your Success
Track your progress and make adjustments as needed!