Opening a new location, downtown, in a new market.
We highly recommend you read through – and do the activities we outline in – our step-by-step section, specifically starting in the “Building Your Plan” section:
Step-By-Step: Building Your Plan”]
Grand Opening Event
Host a Grand Opening event to officially build awareness and traffic to your location.
Activity: Grand Opening: EventIn-Store Sampling / Demonstrations
Do sampling or demonstrations in your store to give a chance for your customers to try what you do without risk.
Activity: In-Store SamplingOut of Store Sampling / Demonstrations
Do sampling or demonstrations in your location to provide a chance for your customers to try what you do without risk.
Activity: Out of Store SamplingDirect Mail
Send a mailer – with compelling offer – to homes and/or businesses within an area surrounding your location.
Activity: Direct Mail