In Conclusion…

    • Word-of-mouth awareness of your business will spread when you give your customers and potential customers reasons to talk about your brand.
    • Word-of-mouth recommendations from friends, family, and colleagues are the most trusted form of “advertising” for your brand
    • For word-of-mouth to take place, your business needs to be remarkable in some way. Literally, worth remarking about.
    • Doing things that help you stand apart from your competition will help you be remarkable.
    • Your brand will be talkable when you’re being original, tell stories, and empower your employees.
    • Being talkable can’t be faked or the result of a stunt. It comes from being authentically remarkable to your customers.
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