Loyalty: The Communication
All relationships need tending. We live busy lives, so staying in touch is important.
A friendly reminder to come back and visit your business is usually well received. Train your sales team to call personally, text or send a personal, individual note when appropriate…
“The workout pants you wanted have arrived, .”
“, we just took markdowns on the tableware you were eyeing.”
“We miss seeing you, – please drop by our wine and cheese night this week!”
And celebrate special occasions. Don’t you love getting Birthday emails and offers from those businesses that know your birthday?! This little act of generosity can go a long way to building loyalty.
Let the customer know you value them and that they add to your business with their presence!