Grand Opening Strategies & Activities

Posted 10 March 2015

Back to: Proven New Store Openings That WOW

In this section, we discuss the marketing activities to support the Grand Opening phase of your new store opening.Our goal is to get as many people as possible to know we’ve just opened and create a welcoming Grand Opening event for our potential customers.

The goal? To get as many people as possible to know we’ve just opened and create a welcoming Grand Opening event for our potential customers.

Grand Opening activities employ the following strategies:

Build Awareness,
Drive Trial,
Drive Traffic,
Create Community.

Now or Later?

Some hold off on a Grand Opening event until weeks after a location has been open, allowing employees a chance to practice. You’ll have to make this decision based on your staff, but we recommend having a Grand Opening event as soon as possible after opening.

Hopefully, your event will have live music, food and beverages (whether you’re a restaurant or not), a ribbon cutting, and more…

Great, let’s take a look at the awareness-building activities…

But There's More...

Also, check out the Grand Opening: Event marketing activity (one of your many New Store Opening activities). We provide more information on organizing our in-store event.