5 Tips For Creating A Valuable Rewards Program
Back to: Drive Return Customer Visits Through Reward & Loyalty Programs
Now, if you’re ready to create a Rewards Program for your business, we’ve put together a few quick tips to help.
5 Quick Tips for Creating a Valuable Rewards Program
Here are the basics for running a successful customer rewards program!
1. Offer an incentive to join.
It doesn’t have to be something huge. A free product sample, a discount on their purchase that day or a voucher for free lunch the next time they come in should do the trick!
2. Stick with a simple points system.
No need to get fancy – most rewards programs work this way (miles for airlines, points for credit cards). Assign a point value for each dollar spent, and keep track of your customer’s spending that way.
3. Next, add tiers.
What happens when someone reaches 100 points? What about 500? What about 10,000? Set attainable reward tiers so that all of your customers can get a treat now and again.
4. Make it fun!
Figure out a way to make a game out of redeeming points. Maybe every third time they shop, they can enter a raffle to win something fun. Or, if they are due for a reward, let them choose a reward at face value, or select a “mystery” prize that could be worth more.
5. Offer VIP promotions.
Exclusivity is attractive. If you offer certain promotions only to reward program members (like special events in-store or free shipping), you’ll be surprised how quickly you attract other members!
The bottom line is, you want your rewards program to stand out and be fun and easy for your customers to be a part of.